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Beijing Suning Appliance Chain detonation speed shop out of war – Suning, Gome, Dazhong Electric Appliance – Network Appliance Industry-hc360 HC

Beijing more than 150 home appliance chain stores in the density does not seem so crowded with Suning feel stifled, in scoring a look back 5 years after Beijing, Suning has launched an ambitious new round of war out of opponents.

Speed shop

“5 years ago, first entered Suning Beijing, Beijing, home appliance chain competition remains at the original rough stage. Companies frequently take 29-inch color TV special consumers, Suning to enter the market this five years, a fundamental change.” Suning yesterday Beijing to meet with the 5th anniversary press conference, Suning north China region president Fan Zhijun straight to the point that the implementation of 5-year one-third of the capital market is one of the Suning Appliance to launch a new round of campaign, want to completely eliminate competitors.

Alone with 5 years ago into the preparations for Beijing’s first store in Beijing compared to Fan Zhijun now fully shown calmly: Beijing Suning stores reached 31 stores, operating a total area of more than 200,000 square meters, covering 13 districts and counties of Beijing, radiation population more than 10 million. Ahn Jung-Su Ning City District, Lenovo bridge, gold four seasons, Chaoyang Road 4 store sales, more than 150 home appliance chain stores in Beijing, has been among the top 10.

“Tongzhou 3 Suning stores sales, has captured 70% market share in Tongzhou, in Daxing, Changping, Huairou and Shunyi, Suning also dominant.” Fan Zhijun said, according to Beijing Suning has just developed a new expansion plan, first of all shop speed. To this end, Suning Beijing Shijingshan only in April alone, Miyun, Fuxing Road, flagship stores, modification or new store opened four stores. The end of 2007, Suning Beijing will reach 50 stores, annual sales of 5 billion yuan to complete.

Earlier, Suning have completed the Beijing market east, south and north of the store chain set up in three directions. With the May 1 Fuxing Road flagship store opening, complete with Suning in turn widely outside the shop as a starting point, Fuxing Road, shops, holly leaf bridge shops, stores and Liangxiang Shijingshan shop store chain to connect the west. When the opponents also aimlessly when blind shop, Suning has taken the lead in Beijing completed its radial distribution chain.

The final siege

Speed in the shop at the same time, Suning Beijing market on the future development of new Yetai also in the pipeline. In the Fan Zhijun view, once the new Yetai Beijing test water, now Beijing’s IT, mobile phone chain will be very difficult.

Suning Appliance stores

relatively new Yetai closer to 3C digital chain. Shop area of about 1000-2000 square meters, the main products are mobile phone, digital and other consumer electronics-based. “This store will be out on the 1000, Beijing, the market would open a 100 plan.” Fan Zhijun said first digital test store Suning Nanjing headquarters out in the second half will be copied to Beijing.

To prepare two kinds of Format, the future of hundreds of stores in parallel the Beijing market, Suning and even 3 years before construction of the second generation in Beijing logistics base. Fan Zhijun said, the base covers an area of 70 acres, of which pure storage area of about 30,000 square meters, with a total investment of nearly 100 million yuan, the base used in three-dimensional mechanical shelves, purchase hydraulic platform trucks folder holds all of the imported automatic machine tools, using the most advanced inventory management systems, delivery vehicles such as Wal-Mart as a unified global positioning system installed on GPRS.

“Opening of the base, will reduce logistics costs more than 50% of Suning and radiation Tianjin and Langfang.” Fan Zhijun said, relying on the set of the industry’s most advanced logistics and distribution system will be far more than rival Suning cost advantage, and launch of the Beijing Mobile, IT chain of encirclement, and promote the industry reshuffle. “This will be the consumer electronics market in Beijing last a siege war.” Fan Zhijun it does not seem confident.

10 billion war

Store expansion in the same time, the price of Suning offensive also endless. Although there are three weeks from May 1 Golden Week time, Suning already launched early season battle.

Fan Zhijun, said home appliance retail sales, according to the law after the general will enter the New Year sales season, the gradual warming of 3,4 month, full-blown until the Golden Week, usher in blowout of consumption. While Suning this week will be launched nationwide spring offensive started on May 1 ahead of the market to seize market opportunities.

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