Skate-Wear Central

Under Shirts

Building a Great Online (t-shirt) Shop

So you’re jumping into the t-shirt business and you’ve gotten past the production stage. Got a few t-shirts designed and printed and now comes the hard part. Selling them. Like most t-shirt brands, you’re definitely gonna have to open on online shop. Building a great online shop is not an easy task.

For starters, offer products that are high quality. Only your best t-shirts should be up for sale. Don’t settle for trying to sell tees even you wouldn’t wear.

You should also know your customer very well. The easiest way to sell t-shirts is to have a good idea of the psychological factors that would turn a visitor into a customer, and knowing your customers well gives you a head start.

Customer experience is one of the most important things to consider. You shop should be memorable for positive reasons.

But don’t just take our word for it…

Here’s what Derek of Enclothe had to say:

“ In my opinion several elements make a great online shop;

Great Shirts; This is primary. The whole reason for an online shop to exist is to sell t-shirts. If the designs aren’t fresh, interesting, innovative, and printed on quality stock then forget it. They won’t stick around to experience the rest of the shop.

Easy checkout; The faster and easier it is for someone to checkout, the faster and easier it is to have a new customer. This should be as short and painless as possible.Enclothe used paypal’s express checkout for people who want to cut to the chase and not fill out address forms.

Great Customer service; It should be super easy for a customer to follow up on an order, if they need an exchange, refund or just want to know the status.“

Check out Derek’s shop: Enclothe.com

Here’s what Deny of New Leaf Clothing says:

“Usability is key – our customers want to see the product and easily browse through it. At New Leaf, we show our designs as a graphic along with the printed shirt. Because we use the whole tee as a canvas, the photograph of the shirt is important in that it gives ours customers an idea of how the art is positioned and how the shirt looks on them. We also have an information column containing design name, concept, color, and cost. Making things easy and convenient allows our customers to not lose focus on what they came for, New Leaf designs.“

Check out Deny’s shop: NewLeafClothing.com

On your journey to building a great shop, keep your goals in mind. Keep persistant, set your eye on the prize, and have fun!

WHAT ARE YOU DOING TO BUILD A GREAT ONLINE SHOP?

About the Author

T-Shirt Magazine is the premier source for everything surrounding the t-shirt culture. Published weekly as a free online magazine, T- Shirt Magazine is also a web community of t-shirt fans and collectors as well as designers and entrepreneurs.

Men’s Style and Fashion No No….Undershirts Suck (Alpha M Image Consulting)

Mens RVCA VTC Tee $30 This RVCA v neck tee is perfect to throw on for any occasion. Wear it under your favorite RVCA button down for the ideal look.

Womens Rainbow Sandals Single Layer Narrow Strap White Crystal $79.95 Frost your feet with the best! You love your Rainbow Sandals, and you love Swarovski Crystals.. so it only makes sense to combine the two. Packed with comfort like the original Premium Leather Rainbow Sandals, the Crystal Rainbow Sandals bring class and beauty to a sandal that you already love, but will love so much more when they sparkle! SIZING NOTE: Sizes small through extra large in the womens Rainbow Sandals run true to size, however, the sizes ten and eleven run larger and wider than average because they are made from a mens footbed. Please see our Rainbow Sandals sizing chart for more information. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Womens Rainbow Sandals Premier Single Layer Texas A&M Sandals $51.95 GO AGGIES! With these Rainbow sandals you’ll truly be the 12th man! Handmade and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Mens Rainbow Sandals Premier Single Layer USC Sandals $51.95 GO TROJANS! Fight On for ol’ USC in these Rainbow sandals! Handmade and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Womens Rainbow Sandals Premier Single Layer UNC Sandals $51.95 GO TAR HEELS! These Rainbow sandals are sure to make Rameses jealous! Handmade and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Mens Rainbow Sandals Premier Single Layer Texas A&M Sandals $51.95 GO AGGIES! With these Rainbow sandals you’ll truly be the 12th man! Handmade and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Womens Rainbow Sandals Premier Single Layer USC Sandals $51.95 GO TROJANS! Fight On for ol’ USC in these Rainbow sandals! Handmade and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Kids Rainbow Sandals Premier Leather $27.95 Give your little ones the same sandals that keep your feet happy. The Kids Premier Leather Rainbow Sandals are made from the same durable and comfortable materials as the adult version, with a safe non-slip sole, and even come in many of the same colors. The Kids Rainbow Sandals also come with the Rainbow Guarantee, so no matter how hard your kids play, Rainbow guarantees these sandals against manufacturing defects for the lifetime of the sole. Keep your kids cool and comfortable in Rainbow Sandals made just for them! Please note sizing information below before placing your order: Sizes from smallest to largest are as follows:7/8, 9/10, 11/12, 13/1, 2/3, 4/5. Rainbow Sandals for Kids range anywhere from 7 inches to 9.5 inches. Please see Rainbow Sandals sizing chart for additional information. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE.

Kids Rainbow Sandals Crystal Rainbow Sandals $43.95 Give your little ones the same sandals that keep your feet happy. The Kids Premier Leather Crystal Rainbow Sandals are made from the same durable and comfortable materials as the adult version, with a safe non-slip sole. The Kids Rainbow Sandals also come with the Rainbow Guarantee, so no matter how hard your kids play, Rainbow guarantees these sandals against manufacturing defects for the lifetime of the sole. Keep your kids cool and comfortable in Crystal Rainbow Sandals made just for them! Please note sizing information below before placing your order: Sizes from smallest to largest are as follows: 7/8, 9/10, 11/12, 13/1, 2/3, 4/5. Rainbow Sandals for Kids range anywhere from 7 inches to 9.5 inches. Please see Rainbow Sandals sizing chart for more information. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Mens Rainbow Sandals Premier Single Layer UNC Sandals $51.95 GO TAR HEELS! These Rainbow sandals are sure to make Rameses jealous! Handmade and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing. NOTE: PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Mens Rainbow Sandals Premier Leather Double Stack $52.95 Every beachgoer has seen broken, discarded sandals littering the sand. Over 35 years ago, the President and Founder of Rainbow Sandals, Jay R. Longley Jr., had this same experience and came up with a simple idea: to create comfortable sandals that would withstand the test of time and not end up a piece of litter. After a lot of research and testing, the Rainbow Sandals that so many people know and love today were developed. Hand made and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Mens Rainbow Sandals run true to size, however, they have a wider footbed than the womens Rainbow Sandals. Many women with a wider foot order the mens sandals if the womens sizes are too narrow. See Rainbow Sizing Chart to compare mens and womens sizing.  NOTE:  PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Womens Rainbow Sandals Premier Leather Single Layer Wide Strap $48.95 Every beachgoer has seen broken, discarded sandals littering the sand. Over 35 years ago, the President and Founder of Rainbow Sandals, Jay R. Longley Jr., had this same experience and came up with a simple idea: to create comfortable sandals that would withstand the test of time and not end up a piece of litter. After a lot of research and testing, the Rainbow Sandals that so many people know and love today were developed. Hand made and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Sizes small through extra large in the womens Rainbow Sandals run true to size, however, the sizes ten and eleven run larger and wider than average because they are made from a mens footbed. Also, womens Rainbow Sandals sizes small through extra large have a narrow footbed so women with a wider foot order the mens Rainbow Sandal sizes because the mens sandals are wider in width. See Rainbow Sizing Chart to compare mens and womens sizing.  NOTE:PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DE-LAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE.

Womens Rainbow Sandals Premier Leather Double Stack Narrow Strap $52.95 Every beachgoer has seen broken, discarded sandals littering the sand. Over 35 years ago, the President and Founder of Rainbow Sandals, Jay R. Longley Jr., had this same experience and came up with a simple idea: to create comfortable sandals that would withstand the test of time and not end up a piece of litter. After a lot of research and testing, the Rainbow Sandals that so many people know and love today were developed. Hand made and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Sizes small through extra large in the womens Rainbow Sandals run true to size, however, the sizes ten and eleven run larger and wider than average because they are made from a mens footbed. Also, womens Rainbow Sandals sizes small through extra large have a narrow footbed so women with a wider foot may choose to order the mens Rainbow Sandal sizes because the mens sandals are wider in width. See Rainbow Sizing Chart to compare mens and womens sizing.  NOTE:  PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Womens Rainbow Sandals Premier Leather Double Stack Wide Strap $52.95 Every beachgoer has seen broken, discarded sandals littering the sand. Over 35 years ago, the President and Founder of Rainbow Sandals, Jay R. Longley Jr., had this same experience and came up with a simple idea: to create comfortable sandals that would withstand the test of time and not end up a piece of litter. After a lot of research and testing, the Rainbow Sandals that so many people know and love today were developed. Hand made and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Sizes small through extra large in the womens Rainbow Sandals run true to size, however, the sizes ten and eleven run larger and wider than average because they are made from a mens footbed. Also, womens Rainbow Sandals sizes small through extra large have a narrow footbed so women with a wider foot may choose to order the mens Rainbow Sandal sizes because the mens sandals are wider in width. See Rainbow Sizing Chart to compare mens and womens sizing.  NOTE:  PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Womens Rainbow Sandals Premier Leather Single Layer Narrow $48.95 Every beachgoer has seen broken, discarded sandals littering the sand. Over 35 years ago, the President and Founder of Rainbow Sandals, Jay R. Longley Jr., had this same experience and came up with a simple idea: to create comfortable sandals that would withstand the test of time and not end up a piece of litter. After a lot of research and testing, the Rainbow Sandals that so many people know and love today were developed. Hand made and held together with strong glue, Rainbow Sandals will stay in one piece and will keep your feet comfortable with sponge rubber that molds to your individual foot shape. Rainbow Sandals keep the beaches clean and our feet comfortable, and they have grown to become a world-known brand that provides us with a variety of sandal choices, as well as shoes and boots. With an unbeatable Rainbow Guarantee, your Rainbow Sandals and Footwear will carry your feet for miles. SIZING NOTE: Sizes small through extra large in the womens Rainbow Sandals run true to size, however, the sizes ten and eleven run larger and wider than average because they are made from a mens footbed. Also, womens Rainbow Sandals sizes small through extra large have a narrow footbed so women with a wider foot may choose to order the mens Rainbow Sandal sizes because the mens sandals are wider in width. See Rainbow Sizing Chart to compare mens and womens sizing.  NOTE:  PLEASE DO NOT USE PETROLEUM OR OIL BASED CONDITIONER, CLEANER, SEALER OR ANY OTHER TYPE OF CHEMICAL ON THE LEATHER SURFACE OF RAINBOW SANDALS. DOING SO WILL CAUSE UN-REPAIRABLE DELAMINATING AND SUCH DAMAGE IS NOT COVERED UNDER THE RAINBOW GUARANTEE

Bobs – Under Wraps $60 Look super cute and help others wearing the SKECHERS Bobs – Under Wraps boot. Soft denim-style woven fabric upper in a pull on casual ankle boot with stitching and overlay accents. Slouched shaft.

Metal Mulisha Under Ranked Hat $30 Metal Mulisha Under Ranked Hat

Quiksilver Waterman Down Under Walkshort $55 Quiksilver Waterman Down Under Walkshort